Built in 1950 for storing cereals, today this huge and four floors building houses a unique selection of the fashion designer’s creations divided into themes that tell the story of Armani’s World created forty years ago.
Stars: all the most talented and intelligent, actor or actress entered the Armani universe. There is a strong bond between Giorgio Armani and cinema, both on screen or on the red carpet.
Daywear: “as simple pure and clean cut as possible”, this is what fashion means to Giorgio Armani. Focus on the jacket, that is a master piece of his collections and a must have everyday item.
Exoticisms: floral and feminine sexy are two concepts that Armani has radically reinterpreted. He created garments that evoke pure femininity. Floral prints and transparencies reveal and in the same time conceal. Lace, embrodied silk create delicate and soft looks.The influence of non-western cultures can be seen realized in the collections of this session.
Colour schemes: Armani is renowned for his neutral color palette as well as for mixing grey. His black is at the same time shiny and smooth matches with white it can give life to geometric patterns. Red is inspired in equal parts by nature and culture. Shades of blue from dark midnight to purplish.
Light: organza chiffon tulle matches with hints of pink to create sensual nuances of nude pearly reflections and platinum and silver transparencies.